Posts tagged ‘new’

August 22, 2014

What’s New: 2015 Ford Expedition Highlights

by Doug MacRostie

15Exped2For 2015, not only does the Ford Expedition finally get the Ecoboost powertrain it deserves, but also a Platinum trim level to take this confident carrier to new heights of comfort and style.

New LED fog lamps are sharp and defining and a raised power dome hood enhances the bold stance. And whether you know it yet or not, you’ll love Ambient Lighting. Backup Camera is now standard on all models, along with the Select-Shift 6-Speed Transmission. 

Other great options include

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February 2, 2013

Will Lincoln’s #SteerTheScript Win the Super Bowl Ad War?

by Doug MacRostie

Lincoln is as American as luxury apple pie; the car of presidents and mafia bosses alike. From the legendary Hotrod Lincolns to the king of the road Continental, it’s a brand that helped define modern America.

But, sometimes you need to be proud of your past AND actively defining your future, and I am excited to say Lincoln has spent years gearing up for a true revitalization of the brand, and the big debut of the new campaign will be during the Super Bowl tomorrow.

Why is it time to redefine Lincoln?

It’s no secret that the Lincoln cars of old (anything before the MK series launched) while classic, beautiful, and with a dedicated following, tended to appeal to a finely aged crowd. It was all in the name, with little concern for class-leading features or cutting edge technology.

The new Lincoln MKZ is going to change all of that. Right Now.
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August 8, 2012

A Little Sticker-Shock Perspective

by Doug MacRostie

Almost every person who I chat with about new vehicles at Rapids Ford expresses a degree of sticker shock (and yes, vehicles have gotten more expensive – but they have also gotten a helluva lot safer, quieter, and efficient!). And I’ll admit, my first months of parking a $60k+ diesel Super Duty next to another $60k+ truck took a little getting used to.

But we got a 2012 Lincoln Navigator off the transport truck the other day, and I finally went over to check it out. I did a walk around and liked what I saw (who doesn’t NEED power running boards? :D). Pretty fancy pants.

And then I saw this:

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May 5, 2012

‘Escape Routes’ Grand Finale Tonight

by Doug MacRostie

As part of the media-blitz introducing the all-new 2013 Escape, Ford partnered up with NBC to create a competitive reality show pitting 6 teams against eachother in challenges all across the U.S. Naturally, they all drive around in 2013 Escapes and have to use features like the voice-activated navigation system, the hands-free liftgate, and active park assist. The last episode is tonight. Except for those of us on #huludelay (so, don’t tell me who wins!).

I am uber excited for the all-new Escape. I got to see it in person down at the Twin Cities Auto Show and it is waaay different.

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